The Equivalence of Quality and Cost in the Security Guard Industry: The Detrimental Effects of Low-Ball Bids

Off Duty Officers
3 min readJun 9, 2023

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The security guard industry plays a crucial role in safeguarding people, assets, and properties. However, the quality of security services provided is often equated with the cost. This perception has led to the prevalence of low-ball bids, where security services are offered at significantly reduced prices. In this article, we will explore why this equivalence between quality and cost is flawed and discuss how low-ball bids are hurting the security guard industry.

The Importance of Quality Security Guards

Security guards serve as the frontline defense against potential threats. Their roles include deterrence, prevention, rapid response, and maintaining a secure environment. High-quality security guard companies hire well-trained, experienced, professional guards who possess excellent communication skills. They understand the intricacies of security operations and can effectively handle emergencies, ensuring the safety of individuals and assets.

Factors that Influence Security Guard Quality

Several factors contribute to the quality of security guards. These include their training and certification, experience, skill sets, professionalism, and ethical standards combined with a security company that pays them according to their skill set. Well-trained guards are equipped with the knowledge and skills necessary to handle various security challenges. Experience enhances their ability to make sound judgments in critical situations, while professionalism and ethical standards ensure they carry out their duties with integrity and respect.

Cost-Driven Approach — Low Balling Quotes for Services

Low-ball bids undercut competitors by offering security services at unrealistically low prices. While this may seem advantageous for clients seeking cost savings, it has detrimental effects on the security guard industry. Low-ball bids often lead to a compromise in quality as security companies struggle to cover costs and maintain profitability. The consequences of this approach are far-reaching.

Negative Impacts of Low-Ball Bids on the Security Guard Industry

One of the significant impacts of low-ball bids is attrition and high turnover rates. Security companies operating on slim profit margins struggle to provide fair compensation and benefits to their guards, resulting in dissatisfied employees seeking better opportunities elsewhere. This constant churn undermines continuity, expertise, and client relationships.

Likewise, the low pricing associated with low-ball bids often means inadequate investment in training and supervision. Guards may receive minimal training or lack ongoing professional development, leaving them ill-prepared to handle emerging security threats. Insufficient supervision further exacerbates this issue, leading to lax security protocols and increased risks.

Compromised security measures are another consequence of low-ball bids. To meet the reduced costs, security companies may resort to employing unqualified or underqualified guards, compromising the overall effectiveness of security operations. This can have severe consequences, including increased vulnerability to criminal activities, reduced incident response capabilities, and diminished overall safety.

Additionally, low-ball bids damage the reputation and trustworthiness of the security guard industry. Clients who prioritize cost over quality may have unrealistic expectations and may not fully understand the risks associated with subpar security services. When incidents occur, these clients may wrongly perceive the security industry as inadequate, further perpetuating negative perceptions.

Remember You Get What You Pay For

The quality of security guards cannot be accurately equated with cost. Low-ball bids in the security guard industry have detrimental effects on service quality, employee satisfaction, and overall security. To improve the industry, it is crucial to invest in well-trained and adequately compensated security guards. Clients should prioritize value and long-term security outcomes rather than simply seeking the lowest price. By recognizing the importance of quality and taking steps to support the security guard industry, we can ensure effective protection and risk mitigation in a rapidly evolving security landscape.

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Off Duty Officers
Off Duty Officers

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